Navigating life's roller coaster & soaking up every emotion like a sponge?
You're our kind of people!
Feels Familiar is home to embrace everyone who's ever been called "too sensitive"
Here, we don't just mix fragrances.
We craft vessel time capsules — packed with memories, emotions, and those blink-and-you'll-miss-them moments of raw, heart-thumping connection.
Our mantra
To champion your well-being and help you dance to the rhythm of personal growth.
With products that not only smell great but are also scientifically savvy, we've got your back (and nose) throughout your self-discovery.
When you choose our products, you're not just dipping your toes into self-care; you’re taking on a chance to get clear where you choose to be.
Our dream is to paint a world in which self-care isn't just a hashtag, but a universal hymn.
We see a horizon where intentional self-love rituals aren't the exception but the norm, culminating in a life bursting with joy and fulfillment. Dive in, the water's warm.
MEET THE FOUNDER
In the midst of 2020's turbulence, many sought refuge in unique ways.
For Val, the founder of Feels Familiar, solace was discovered in the seemingly modest act of lighting a candle. But for her, this wasn't just about the tranquil glow or the aromatic embrace it provided. Instead, each flicker of the flame became a bridge to release uncertainty, ignite what could be in the present, transcend to a sanctuary of mindfulness amidst the surrounding chaos.
To Val, candles transformed from mere décor to powerful symbols of intention and grounding. They stood as silent witnesses to her moments of introspection, gratitude, and rejuvenation, echoing back the emotions she poured into them.
As the months passed and the vessels of her cherished candles emptied, a spark of inspiration grew within her. A desire to share this comforting ritual with others led to the birth of 'Feels Familiar.' More than just a candle company, it became a beacon of hope, understanding, and self-reflection. The brand's name, chosen thoughtfully, encapsulates the universality of human emotions – those shared feelings that knit us all together in the vast tapestry of life
Through Feels Familiar, Val aspired to ignite a movement that celebrated mental well-being and broke barriers of societal stigmas.
Here, it's all about bonding over shared feels, embracing the messy, and championing the journey of digging deep into our own selves.
It's about creating a space for everyone to carve out a moment, to have their own familiar feel.
More than just a lovely scent.
Each candle is a tool to set intention, ignite, and transcend. Feels Familiar invites you to go within and feel. A reminder that in this ever-changing world, some things still feel reassuringly familiar.