We are thrilled to introduce Ashley Itenberg, the Founder of Heart Ground, a womens collective based in New York where women empower each other to take heart-led action. In our interview with Ashley, she shares insights into her journey of self-care and how it has shaped her work, hoping to inspire others on their own self-care journey.
 

Born of Love and Inspired Action

Ashley's journey with Heart Ground began with a surge of love and inspired action, rooted in the belief that love is a powerful force often underestimated until experienced firsthand. From this foundation, Heart Ground blossomed into a space where individuals can authentically connect and grow.

Early Beginnings of Self-Care

Reflecting on her childhood, Ashley recalls her mother instilling the importance of self-care from a young age, starting with simple skincare rituals. These habits, cultivated early on, have become non-negotiable aspects of Ashley's daily routine, reminding us that even the smallest acts of self-care can have a profound impact on our well-being.

The Power of Community in Self-Care

For Ashley, promoting self-care is intertwined with fostering community connection. She emphasizes that our growth is inherently linked to the collective, highlighting the importance of supporting one another on our individual journeys toward self-discovery and well-being.

  Photo Credit: Ashley Itenberg

Spiritual Wellness as a Foundation

Ashley's wellness routine begins with a commitment to spiritual practice each morning, setting the tone for the day ahead. She emphasizes the transformative power of spiritual wellness, which serves as the cornerstone for other forms of well-being.

Fragrances and Rituals of Remembrance

Memories tied to fragrances hold a special place in Ashley's life, evoking feelings of nostalgia and connection. From childhood perfumes to present-day rituals involving scents like palo santo and jasmine, fragrances play a significant role in her self-care practices.

Heart Ground Collective gathering at Jill Lindsey, Brooklyn 2023

Inspiration from Community

Ashley finds inspiration in the rituals and practices shared within her community, particularly drawn to the wisdom of Ayurveda practitioners. She emphasizes the importance of cultivating rituals that resonate personally, reflecting the unique brilliance of each individual.

Embarking on the Self-Discovery Journey

To those just beginning their self-discovery and self-care journey, Ashley encourages carving out dedicated time for introspection and intention setting. She invites individuals to explore the woman-centered hour, a daily practice aimed at nurturing self-discovery and growth.


(Left to Right: Val Souza, Paola Geoffroy, Ashley Itenberg, Anna Figueroa)

The Heart-Led Life

In closing, Ashley emphasizes the importance of compassion, wholeness, and love in navigating life's challenges. She reminds us that by leading with our hearts, we can contribute to healing and connection within ourselves and our communities.

Closing Thoughts

As we conclude our conversation with Ashley Itenberg, we are reminded of the profound impact self-care, compassion, and community can have on our lives. Through her work with Heart Ground, Ashley continues to inspire others to embark on their own journey toward holistic well-being, one heart-led action at a time.